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Why Apple’s ‘Crush’ ad is so misguided | TechCrunch

May 11, 2024 - techcrunch.com
This week in tech, Apple made headlines with its new iPad models and controversial ad, while the Fisker Ocean EV faces another safety probe. AI deepfakes of celebrities also went viral. OpenAI is set to demo new features for ChatGPT and GPT-4, and has released a new NSFW policy for discussion. A new video portal has been launched to connect people in NYC and Dublin, and Microsoft reaffirmed its ban on US police departments using its AI tool for facial recognition.

In other news, ex-Twitter CEO Jack Dorsey has left Bluesky's board, Match Group's report shows a decline in Tinder's paying user base while Hinge is growing, and Spotify has moved its lyrics feature behind a paywall. Analysis pieces include a critique of Apple's latest ad, a report on startup accelerator Newchip's bankruptcy and its impact, and a review of rabbit's R1 AI assistant.

Key takeaways:

  • Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, Tandem OLED and a new M4 chip for the iPad Pro.
  • The National Highway Traffic Safety Administration (NHTSA) has opened a fourth investigation into the Fisker Ocean SUV surrounding claims of “inadvertent Automatic Emergency Braking.”
  • OpenAI is exploring the possibility of allowing explicit images and text in its AI products, and has released a new NSFW policy to start a conversation about it.
  • Match Group's first-quarter earnings report shows a steady decline of Tinder’s paying user base, but Hinge is on track to become a “$1 billion revenue business.”
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