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Why Bankrate Gave Up on AI-Generated Articles - Towards AI

Sep 27, 2023 - pub.towardsai.net
Bankrate and CNET, both owned by Red Ventures, experimented with AI-generated content, publishing hundreds of articles. However, they faced criticism due to errors and plagiarized content in the AI-written articles, leading them to pause AI content publication. Despite adding a disclaimer and assuring thorough editing and fact-checking, only one AI-assisted article was published after January 2023, which also contained numerous mistakes.

Currently, Bankrate is focusing on simpler articles written by human writers, even though their AI content still gets good SEO results. They continue to produce a lot of content with their large team of writers and editors. The article suggests that AI might be more beneficial for smaller teams, but emphasizes the importance of fact-checking and maintaining a balance between AI and human capabilities.

Key takeaways:

  • Bankrate and CNET paused AI content publication due to errors and plagiarism issues in the AI-generated articles.
  • Despite the controversy, AI-generated content can still achieve good SEO results, but it might affect reader trust.
  • Bankrate continues to produce a lot of content with its large team of writers and editors, suggesting that AI might be more beneficial for smaller teams.
  • While AI offers great opportunities for automation and content generation, it's crucial to verify facts and maintain a balance between AI and human capabilities.
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