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Why Cisco Says Company Values In Marketing Messaging Are ‘Everything’

Nov 06, 2024 - forbes.com
The majority of B2B marketing arms are either using AI (53%) or plan to (33%), according to a study by AI marketing and personalization platform ON24. The study found that AI is popular for creating promotional content development and for analytics and measurement. However, B2B companies face challenges in investing in the systems and making them operate. In other news, Reddit reported a 68% year-over-year change in revenue and a 47% growth in daily active unique users. The social network has expanded its audience by refreshing its Ask Me Anything product, enhancing posting tools, and expanding internationally using AI translations of Reddit posts.

Nike is facing challenges in regaining its reputation after a failed Olympics marketing campaign and other controversies. The company's new CEO, Elliott Hill, is expected to return the company to its core values of ethics, integrity, transparency, equality, and fairness. Meanwhile, Walmart has become a popular launch platform for retailer-first creator brands, with 57% choosing to launch with the retailer from 2022 to 2024. Finally, Cisco CMO Carrie Palin discussed the importance of infusing the company's messaging with its corporate values.

Key takeaways:

  • AI is increasingly being used by B2B companies, with 53% currently using it and 33% planning to. The most popular use for AI is in promotional content development.
  • Despite the growing use of AI, B2B companies face challenges in implementing and operating the systems.
  • Nike is facing reputation challenges and needs to return to its core values of ethics, integrity, transparency, equality, and fairness to regain its standing.
  • Reddit reported a 68% year-over-year change in revenue and a 47% growth in daily active unique users, making it the sixth most Googled word of 2024.
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