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Why Every Business Needs Its Own GPT

Feb 13, 2024 - forbes.com
The article discusses the rapid adoption of generative AI in businesses and the potential risks associated with it. It highlights that while generative AI is being used by a significant percentage of marketers, technology teams, and consultants, the speed of adoption is risky due to potential privacy and security violations. The author argues that before businesses can rely on large language models (LLMs) like ChatGPT, the technology must meet three major requirements: accuracy, trust, and permissions.

The author emphasizes that generative AI models can often produce incorrect answers, making them inconsistent and potentially disastrous. To build trust, the results must be human-interpretable, transparent, and involve human oversight. The author also stresses the importance of permissions, stating that enterprise LLMs must adhere to a company’s privacy rules and data governance policies. The article concludes by stating that while generative AI will be a critical force multiplier for knowledge workers, it is essential to ensure that the models are based on a stable, secure, and trusted foundation.

Key takeaways:

  • Generative AI is being adopted rapidly by consumers and businesses, with potential applications in various fields like marketing, technology, and consulting.
  • Despite its potential, the rapid adoption of generative AI is risky as it may lead to privacy and security violations. It needs to meet three major requirements: accuracy, trust, and permissions.
  • Accuracy is crucial as generative AI models can produce wrong answers confidently, making it difficult for non-experts to identify the flaws. The AI needs to understand an organization's intricacies, policies, language, and collaboration methods.
  • Trust and permissions are also critical. The results must be human-interpretable, and the provenance of any generated answer should be clear. Also, the AI must adhere to a company’s privacy rules and data governance policies.
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