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Why Gen Beta is a fitting name for the next generation

Jan 19, 2025 - businessinsider.com
In 2025, the new generation known as Gen Beta will begin, according to McCrindle, an Australian research firm that previously coined Gen Alpha. Gen Beta includes those born between 2025 and 2039, with parents likely being younger millennials and older Gen Zs. The name "Beta" is intended to signify an updated version, akin to software terminology, and follows the Greek alphabet naming convention initiated with Gen Alpha. Despite some negative connotations associated with "Beta," the firm emphasizes its meaning as a new and improved version.

Gen Beta is expected to grow up during the third digital revolution, characterized by the full integration of AI and automation into daily life, impacting areas like education, work, healthcare, and entertainment. Unlike previous generations, Gen Beta's parents, more familiar with technology's impacts, may impose constraints on its use, promoting a balance between technology and outdoor activities. Despite technological advancements, McCrindle stresses that fundamental human needs such as connection and trust remain unchanged.

Key takeaways:

  • Generation Beta, born between 2025 and 2039, is named to signify an "updated version" or "2.0" following Generation Alpha.
  • Gen Beta will be shaped by the third digital revolution, where AI and automation are fully embedded in everyday life.
  • Parents of Gen Beta, being more familiar with technology, may impose constraints on its use, emphasizing a balance between digital and outdoor activities.
  • Despite technological advancements, timeless human needs such as connection, relationship, and trust remain unchanged.
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