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Why Generative AI Must Be Transformative, Not Just Innovative

Sep 20, 2023 - forbes.com
The article discusses the potential of generative artificial intelligence (AI) for small and mid-size businesses (SMBs). The author, a Chief Technology Officer at BILL, argues that while generative AI is a significant technological innovation, it needs to be made accessible, trusted, and useful for SMBs to truly be transformative. He suggests that the technology can help SMBs understand market trends or write promotional materials, but cautions against its use in automated customer communications or money movement at this stage.

The author also emphasizes the importance of trust in the adoption of new technologies, particularly in the context of SMBs. He asserts that companies working in the generative AI space need to prioritize security and transparency to gain the trust of SMBs. The author concludes by expressing optimism about the potential of generative AI to change the way we work and its potential to be a game changer for SMBs if made simple, accessible, and trusted.

Key takeaways:

  • Generative AI has the potential to be a transformative technology for small- and mid-size businesses (SMBs), but it needs to be made accessible, simple, and useful for them.
  • Trust is a crucial factor for SMBs when it comes to adopting new technologies, including generative AI. Security, certainty, and transparency are key to adoption.
  • While generative AI is a powerful tool, it's important to find the right use cases for it within SMBs. Currently, it's being used to understand market trends and write promotional materials, but its use in automated customer communications or money movement is not yet recommended.
  • The challenge for the industry is to make generative AI simple, accessible, trusted, and useful for SMBs. If this can be achieved, it could be a game changer for millions of business owners.
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