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Why Happiness Must Be A Corporate Strategy For Board Directors And CEOs

Dec 31, 2023 - forbes.com
The article discusses the significant decrease in employee happiness since 2020, with a particular emphasis on the technology sector. The author cites a survey by Bamboo HR, which found that employee satisfaction has dropped ten times faster than in the previous three years, and reports by ADP that US happiness and motivation reached their lowest level in August 2022. The author suggests that 20-30% of employees are waking up sad or angry daily due to the challenges of hybrid and back-to-office work.

The author proposes a six-point plan for executives to improve employee happiness in 2024. This includes becoming more knowledgeable about happiness as a strategy foundation, creating a brand around a happiness improvement program, leveraging attractor theory from physics, creating a leadership team that smiles often, appointing a Chief Happiness Officer, and developing employee happiness toolkits and operating practices. The author concludes by expressing hope that the readers have enjoyed the employee happiness series and wishes them a happy New Year.

Key takeaways:

  • Employee satisfaction has significantly dropped since the start of 2020, with the technology sector experiencing the sharpest declines in happiness.
  • Executives are encouraged to integrate happiness as a strategy foundation, create a brand around happiness improvement, and leverage science to create an energy force that promotes desired behaviors.
  • Other strategies include creating a leadership team that smiles often, appointing a Chief Happiness Officer, and developing employee happiness toolkits and operating practices.
  • The author, Dr. Cindy Gordon, is a global AI thought leader who emphasizes the importance of responsible AI practices and prioritizes employee happiness.
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