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Why Product Management Will Be A Major Driver In Where AI Goes From Here

Jan 19, 2024 - forbes.com
The article discusses the pivotal role of product managers in driving innovation in companies, particularly in the context of AI and machine learning. The author, a senior product leader at Capital One, shares his experiences of how product managers can ensure that technical innovations have a real-world impact. He emphasizes the importance of product managers in preventing "shiny-object syndrome" where the focus on new technology overshadows the big-picture goals, and in prioritizing work to deliver the best outcome for the customer.

The author also highlights the need for product managers to continuously learn and build new skills, especially in the rapidly evolving AI landscape. He mentions a product management machine learning certification program launched by his company to equip product managers with the necessary skills. The author concludes by stating that while the future is uncertain, there are immense opportunities for product leaders to use AI to make lives easier, making it an exciting time to be part of the technology revolution.

Key takeaways:

  • Product managers play a crucial role in leveraging AI to enhance customer experiences and in making hard decisions to ensure human involvement in the decision-making process.
  • Product managers need to avoid shiny-object syndrome, where they lose sight of big-picture goals and start building products with hot new technology just because it's new and exciting.
  • Product managers should understand where the leverage is and ruthlessly prioritize. They should take a customer-backed approach to understand the real value of the capabilities they’re setting out to build.
  • Product managers working with AI capabilities need to keep learning and building new skills. They should stay sharp on the latest technical skills in the craft and find new ways to use these skills to communicate and collaborate with data scientists, engineers, designers and other partners.
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