The author provides examples of AI image generation using Canva's new tool, demonstrating how specific prompts can yield diverse results. They argue that such tools can be highly beneficial for SMEs in creating marketing materials, as they can generate fresh, relevant, and on-brand images quickly and efficiently. The author concludes by encouraging SMEs to leverage their imagination when using generative AI.
Key takeaways:
- The scandal involving Nine News editing a photo of MP Georgie Purcell highlighted the role of AI in image manipulation, but also the human intervention in guiding AI.
- AI tools, including image generators, are not exclusive to large corporations and can be used by small to medium-sized businesses at low or no cost.
- AI image generators can produce a variety of images based on specific prompts, making them a valuable tool for businesses in creating marketing materials.
- Despite the potential benefits, the use of AI in image editing raises ethical questions, as seen in the Nine News scandal.