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Why These AI Chip Startups Are Rejoicing Over The DeepSeek Freakout

Jan 30, 2025 - forbes.com
The article discusses the impact of Chinese AI company DeepSeek on the AI chip industry, particularly its challenge to Nvidia's dominance. DeepSeek has released open-source models that are nearly as effective as top American tech but significantly cheaper to train and run, causing a stir in the industry. This development has sparked increased interest in companies like Cerebras, which focus on inference, the process of running AI models. The shift towards more efficient and cost-effective AI usage has excited smaller chip companies, as it opens opportunities to compete with Nvidia, whose market value recently dropped significantly.

DeepSeek's claims of training a large language model at a fraction of the cost of competitors have been met with skepticism, but they have nonetheless impressed American rivals. The company's focus on inference over training aligns with the interests of startups like Cerebras, SambaNova, and Groq, which see potential in the growing importance of inference. Despite Nvidia's stock drop, the company remains a strong competitor, emphasizing its own inference capabilities. DeepSeek's success is seen as a catalyst for innovation and competition in the AI chip industry, encouraging smaller companies to challenge the status quo.

Key takeaways:

  • DeepSeek's advancements in AI have disrupted the market, causing significant financial impacts on major American AI chip companies and sparking interest in smaller startups like Cerebras.
  • DeepSeek's open-source models have demonstrated that AI can be trained and run more cost-effectively, challenging the conventional belief that more chips and bigger budgets are necessary for better AI.
  • The focus on inference, rather than just training, is becoming increasingly important, benefiting companies like Cerebras that specialize in this area.
  • Despite skepticism about DeepSeek's claims, the company's success has inspired smaller chip companies to innovate and compete against Nvidia's dominance in the AI chip market.
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