However, Danny Sullivan, a former journalist and Google's public liaison for search, insists that search results have improved over time. SEO expert Lily Ray also notes that Google changed its algorithm in 2016 to favor sites with experience, expertise, authoritativeness, and trustworthiness. Despite these improvements, the article suggests that the sheer volume of SEO-generated content and the use of AI in content generation are overwhelming Google's algorithms, leading to a decline in the quality of search results.
Key takeaways:
- Many people are complaining about the quality of Google's search results, describing them as 'unusable' and 'garbage', with content that doesn't feel authentic.
- SEO expert Daron Babin warns that the situation could worsen with the rise of AI, as it could lead to search results being dominated by AI-generated content designed to please algorithms, produced at a volume far beyond human capability.
- Danny Sullivan, former journalist and founder of Search Engine Land, insists that Google's search results have improved over time and those who disagree need to reevaluate their perspective.
- SEO expert Lily Ray explains that Google changed its algorithm in 2016 to fight disinformation and favor sites with experience, expertise, authoritativeness, and trustworthiness, but the sheer volume of SEO bait being produced is overwhelming Google's algorithms.