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Will the GPT Store Really Create Millionaires?

Jan 11, 2024 - tractiondesign.substack.com
OpenAI has launched The GPT Store, a platform where developers can sell their custom GPTs. The business model is currently uncertain, with initial plans to pay US builders based on user engagement with their GPTs. The author argues that the GPT Store is not a direct comparison to Apple's App Store, as it does not allow developers to charge for their GPTs. Instead, it operates more like Spotify, rewarding popular creators. The author suggests that the GPT Store may primarily benefit established players rather than newcomers.

However, the author also suggests that custom GPTs could offer exciting opportunities when viewed as a new tool within a wider offering. They could allow businesses and creators to monetize their knowledge and data through a unique new interface. The integration of custom GPTs with no-code/low-code applications, communities, and premium content could potentially propel many businesses to new revenue heights.

Key takeaways:

  • OpenAI has launched The GPT Store, a platform where third-party developers can sell their Custom GPTs. However, the business model and payment methods for builders are still unclear.
  • The author argues that the GPT Store is not a fair comparison to Apple's App Store and is skeptical about it being a significant source of revenue for developers.
  • Despite the challenges, the author suggests that the GPT Store can be a valuable channel for startups if used as a tool within a wider offering and ecosystem, rather than a direct source of income.
  • Strategies for monetizing GPTs include integrating with other systems via API, leveraging existing audiences, and creating GPTs that deliver unique value-added experiences.
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