In a demonstration, Google used the tool to create an agent that analyzed a company's previous marketing campaigns to generate new ideas consistent with the company's brand style. This puts Google in direct competition with Adobe's creative generative AI tools. The new capabilities are already available and support multiple languages with API endpoints in the U.S. and E.U.
Key takeaways:
- Google Cloud has introduced a new tool, Vertex AI Agent Builder, which allows users to build and deploy AI-powered conversational agents.
- The tool is built on Google’s Gemini large language models and uses RAG APIs and vector search to improve the quality of answers from models.
- The company is also introducing a process called 'grounding', where answers are tied to a reliable source, such as Google Search or enterprise data sources.
- The new capabilities are already available and support multiple languages, with API endpoints in the U.S. and E.U.