However, concerns have been raised about the potential for AI-generated content to clog up search engines and spread misinformation. Wix CEO Avishai Abrahami did not provide specific details on how the company plans to combat these issues, but emphasized that Wix uses a range of tools to manage spam and abuse. He also noted that the company plans to use OpenAI’s moderation to prevent inappropriate content generation.
Key takeaways:
- Wix has launched a new AI Site Generator tool that allows users to describe their intent and generate a complete website, including homepage, inner pages, text, images, and business-specific sections.
- The AI Site Generator uses a combination of in-house and third-party AI systems to create the envisioned site, with ChatGPT generating the text and Wix's AI creating the site design and images.
- Despite the benefits of AI, there are concerns about generative AI models creating lower-quality content, spreading misinformation, and potentially burying legitimate sites in search engine results.
- Wix's CEO, Avishai Abrahami, stated that the company uses a variety of models, including AI, to prevent and detect model abuse, and plans to use OpenAI's moderation to prevent inappropriate content generation.