However, the AI-powered app builder, which requires a $99-per-month subscription to Wix’s premium Branded App plan, has received mixed reviews, with early users reporting bugs and generic-looking finished products. Despite this, Wix CEO Avishai Abrahami insists that the feedback has been "overwhelmingly positive". He also emphasized that the tool is not intended to replace developers, but to provide an alternative for customers who want it, and that it integrates with Wix’s wider product portfolio.
Key takeaways:
- Wix is launching a generative AI feature that allows customers to create and edit iOS or Android apps by describing what they want in plain English.
- The AI-powered app builder requires a $99-per-month subscription to Wix’s premium Branded App plan and generates app code that’s “fully native” to iOS and Android.
- Despite criticisms of Wix's AI site builder, CEO Avishai Abrahami claims feedback has been “overwhelmingly positive” and that customers have created hundreds of thousands of AI-generated websites since its launch.
- Abrahami asserts that Wix isn’t trying to replace developers with its AI-powered app designer, but rather provide an alternative for customers who want it.