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Workhelix taps years of research to help enterprises figure out where to apply AI | TechCrunch

Feb 27, 2025 - techcrunch.com
Workhelix is a tech-enabled service startup that helps enterprises effectively adopt AI by breaking down employee roles into specific tasks and scoring each for AI suitability. Co-founded by James Milin, Erik Brynjolfsson, Andrew McAfee, and Daniel Rock, Workhelix aims to provide a systematic approach to AI adoption, addressing the common issue of companies applying AI too broadly. The company launched its product in April 2024 and has attracted enterprise clients like Accenture, Wayfair, and Coursera without paid advertising, highlighting strong market demand.

Workhelix recently raised $15 million in a Series A funding round led by AIX Ventures, with participation from Andrew Ng’s AI Fund, Accenture Ventures, and Bloomberg Beta, among others. The funding will be used to expand the software's task and KPI tracking capabilities and enhance internal tools for data scientists. Despite the challenge of scaling due to its human-centric approach, Workhelix believes this model is crucial for unlocking the business potential of AI. The company sees a significant opportunity in bridging the gap between technology and productivity, aiming to create substantial value in the market.

Key takeaways:

  • Workhelix is a tech-enabled service startup that helps enterprises understand and monitor AI automation by breaking down employee positions into tasks and scoring each for AI suitability.
  • The company was co-founded by Erik Brynjolfsson, Andrew McAfee, Daniel Rock, and James Milin, and launched its product in April 2024, attracting enterprise customers like Accenture, Wayfair, and Coursera.
  • Workhelix recently raised a $15 million Series A round led by AIX Ventures, with participation from Andrew Ng's AI Fund, Accenture Ventures, and Bloomberg Beta, among others.
  • The company plans to use the funding to expand its software's task and KPI tracking capabilities and build internal tools for data scientists to assist enterprise customers.
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