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World Cup Champion-turned-investor Alex Morgan sees a VC wave coming to women's sports. Here's how she thinks Silicon Valley will shape the future of athletics.

Jan 30, 2025 - businessinsider.com
Alex Morgan, a former captain of the U.S. Women's National Soccer Team and two-time World Cup champion, has transitioned into venture capital with her firm, Trybe Ventures. The firm focuses on investing in the women's sports ecosystem, including teams, leagues, healthtech, wellness, and media startups. Morgan aims to support female-owned or female-backed companies and sees investing in women's sports as a way to address the pay disparity between male and female athletes. Her efforts come amid a cultural shift that is creating new opportunities for female athletes and investors, with increased interest from celebrity and institutional investors in women's sports.

Morgan's investment strategy also includes exploring opportunities in AI, healthtech, and media startups related to sports. She is particularly interested in technology that can advance sports or create new experiences, as well as startups that support the longevity and careers of female athletes. Morgan co-founded the women-focused sports media company TOGETXER and is looking for startups that align with its mission. She believes that the current momentum in women's sports investment is not just a trend but a long-lasting change, driven by the intersection of sports and culture.

Key takeaways:

  • Alex Morgan, a former U.S. National Team soccer captain, has transitioned into venture capital with her firm Trybe Ventures, focusing on women's sports and related startups.
  • Trybe Ventures aims to invest in women's sports teams, AI, wellness, and sports media startups, with a particular interest in female-owned or female-backed companies.
  • There is a cultural shift towards investing in women's sports, with VC firms like Monarch Collective and organizations like All Raise playing significant roles in bridging the gap between VCs and women's sports.
  • Morgan is also interested in sports-related AI, healthtech, and media startups, aiming to support female athletes and extend their careers, while promoting women's sports as a long-term investment opportunity.
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