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Would you pay for corporate advice from ChatGPT?

Oct 19, 2023 - qz.com
PricewaterhouseCoopers (PwC) is partnering with OpenAI to offer AI-generated consultancy to clients, aiming to cut costs and boost productivity. The company plans to invest $1 billion in generative AI across its US operations over the next three years, with all AI-generated content to be reviewed by staff before being submitted to clients. PwC's rival KPMG and Ernst & Young are also exploring the use of AI in their services.

However, there are concerns about whether clients will be willing to pay for advice generated by AI, particularly given instances where AI has provided incorrect information. A recent study found that 61% of people are skeptical of trusting AI systems and applications, and a survey by CNBC found that 50% of advisers said they couldn't let AI advise them. This skepticism could impact corporations' willingness to pay for AI-generated advice, particularly in sensitive areas such as tax and legal compliance.

Key takeaways:

  • PwC is partnering with OpenAI to offer AI-generated consultancy to clients as a cost-cutting and productivity-boosting strategy.
  • The company plans to invest $1 billion in generative AI across its US operations over the next three years, believing it will be a game changer in the global consultancy sector.
  • Despite the potential benefits, there is skepticism about the reliability of AI-generated advice, with a study finding that 61% of people are skeptical of trusting AI systems and applications.
  • There are concerns about whether clients will be willing to pay for advice generated by bots, particularly in sensitive areas like tax and legal compliance.
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