While Apple's integration of these features could threaten third-party apps with limited functionality, developers often find that Apple's versions raise awareness of these capabilities, leading users to seek more tailored experiences from specialized apps. Past examples like Bezel and Unite have successfully adapted by offering enhanced versions with unique features.
Key takeaways:
- Apple's WWDC 2025 introduced new features across its operating systems that replicate functionalities of existing third-party apps, a practice known as "Sherlocking."
- The new Spotlight app on macOS incorporates features similar to Raycast and Launchbar, allowing users to perform actions like creating events and accessing menu items.
- iOS 26's Live Activities feature for flight tracking and Wallet's parcel tracking capabilities replicate functionalities of apps like Flighty and various package tracking apps.
- Apple's integration of AI models with Xcode and the introduction of Local Capture for podcast recording on iPad challenge apps like Alex for Xcode and Riverside.