Sign up to save tools and stay up to date with the latest in AI
bg
bg
1

X Doubles Prices of Top Subscription Plan | PYMNTS.com

Feb 19, 2025 - pymnts.com
Social platform X, owned by Elon Musk, has significantly increased the prices of its Premium+ subscription plan across various markets. In the U.S., the price rose from $22 to $40, while in the U.K. it went from 17 pounds to 35 pounds, and in Europe from 21 euros to 38 euros. These changes were reported by TechCrunch on February 19, with inconsistencies noted between the support and checkout pages. The price hike coincided with the release of Grok 3, the latest AI model from Musk's xAI, which Premium+ subscribers can access. The subscription also includes features like no ads, higher limits on Grok, and enhanced reply prioritization.

Additionally, X is reportedly in talks to raise funds at a $44 billion valuation, matching the price Musk paid for the platform in 2022. In January, it was noted that Amazon and Apple might increase their ad spending on X, despite having previously reduced or halted their advertising. Furthermore, X announced a partnership with Visa for the upcoming X Money Account, which will enable secure and instant funding to an X Wallet and facilitate peer-to-peer payments and bank transfers.

Key takeaways:

  • Social platform X increased the monthly price of its Premium+ subscription plan in various markets, with prices nearly doubling in some regions.
  • The price changes occurred shortly after xAI, also owned by Elon Musk, released Grok 3, the latest version of its AI model, which Premium+ subscribers can access.
  • X is reportedly in discussions to raise funds at a $44 billion valuation, matching the price Musk paid for the platform in 2022.
  • X announced a partnership with Visa for the X Money Account, enabling secure and instant funding to an X Wallet and offering P2P payments and bank transfers.
View Full Article

Comments (0)

Be the first to comment!