Bluesky, launched as an independent company in 2021, changed from an invitation-only platform to being available to the general public in 2023. The platform's user base grew from two million in September 2022 to 18 million in November 2024. Bluesky's growth is primarily from the U.S., U.K., and Canada. The platform offers a decentralized social media experience, allowing users to create their own servers and rules. Another alternative platform, Meta's Threads, has also seen growth, reaching 275 million monthly active users.
Key takeaways:
- Bluesky, a social media platform developed by Twitter's co-founder, has seen rapid growth in user numbers, particularly from the U.S., U.K., and Canada, due to controversial changes and policies implemented by Elon Musk on Twitter, now renamed X.
- Elon Musk's involvement in the 2024 Presidential election and his role in the incoming Trump administration have contributed to the surge in Bluesky's user base.
- Bluesky operates as a decentralized social media platform, allowing users to create their own servers and rules, and has gained popularity due to its contrasting policies to X, such as not using social media posts for training AI tools.
- Another alternative social media platform, Meta's Threads, has also seen significant growth, with 275 million monthly active users, an increase from 200 million in August and 150 million in April.