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X rival Threads launches in EU after overcoming regulatory challenges - SiliconANGLE

Dec 15, 2023 - siliconangle.com
Meta Platforms Inc.'s social media app, Threads, has launched in the European Union, potentially posing a threat to its rival, X Corp. Despite the challenges posed by the EU's Digital Markets Act, Meta has managed to make Threads available to the 448 million citizens of the EU. The app, which is connected to users' Instagram accounts, allows users to browse content, search for accounts, and share content.

Despite a reduction in user numbers after its initial launch, Meta CEO Mark Zuckerberg remains confident in Threads' potential for growth. This comes at a time when X Corp is facing volatility under new owner Elon Musk, with a reported 13% drop in user numbers and a hit to its revenue. The competition between the two social media platforms is expected to intensify in 2024.

Key takeaways:

  • Meta Platforms Inc.-owned Threads has launched in the European Union, potentially increasing competition for its rival, X Corp.
  • Despite regulatory challenges posed by the EU's Digital Markets Act, Threads has managed to gain access to the European market.
  • Users in the EU can now create a Threads profile connected to their Instagram account or use Threads without a profile, allowing them to browse content and share links.
  • Despite a reduction in user numbers, CEO Mark Zuckerberg remains confident in Threads' potential for growth and its ability to compete with X Corp.
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