Despite the revenue growth, X's daily active users have decreased by approximately 13% year-over-year, as reported by Sensor Tower. Competing platforms like Instagram Threads and Bluesky have seen significant increases in daily active users, with growth rates of over 170% and 495%, respectively. X's monthly active users also saw a slight decline, with more than 313 million worldwide MAUs in Q4 2024, dropping to over 300 million in January 2025. The company did not disclose its internal MAU figures when requested.
Key takeaways:
- Social network X has seen a 76.3% increase in global consumer spending on its mobile app year-over-year, despite a decline in active users.
- X's consumer spending on iOS and Android reached $13.4 million in January 2025, up from $7.6 million in January 2024, driven partly by the introduction of new features like the Grok AI chatbot and an NFL portal.
- In the U.S., X experienced a 61.4% growth in consumer spending year-over-year, with spending increasing from $4.4 million in January 2024 to $7.1 million in January 2025.
- Despite increased consumer spending, X's daily active users have decreased by roughly 13% year-over-year, while competitors like Instagram Threads and Bluesky have seen significant growth in active users.