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xAI to pay Telegram $300M to integrate Grok into the chat app | TechCrunch

May 28, 2025 - techcrunch.com
Telegram has partnered with Elon Musk’s AI company, xAI, to distribute the chatbot Grok via Telegram and integrate it into apps on the platform for one year. As part of the deal, xAI will pay Telegram $300 million in cash and equity. Telegram will also receive 50% of the revenue from xAI subscriptions purchased through the app. Previously, Grok was available only to Telegram’s premium users, but it may now be accessible to all users.

A video shared by Telegram’s CEO, Pavel Durov, shows that Grok can be pinned on top of chats and accessed through the search bar. Users can utilize Grok for writing suggestions, summarizing chats, links, and documents, and creating stickers. Additionally, Grok is expected to assist businesses with answering questions and moderation. This move aligns with similar integrations by Meta, which has incorporated Meta AI into the search bar on Instagram and WhatsApp.

Key takeaways:

  • Telegram has partnered with Elon Musk’s AI company, xAI, to distribute the Grok chatbot via Telegram for one year.
  • xAI will pay Telegram $300 million in cash and equity as part of the deal.
  • Telegram will earn 50% of the revenue from xAI subscriptions purchased through the app.
  • Grok can be used for writing suggestions, summarizing chats, and assisting with moderation within Telegram.
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