Intrinsic differentiates itself from competitors with its explainability and expanded tooling. The platform allows customers to question its content moderation decisions and provides explanations for its reasoning. It also includes manual review and labeling tools for customers to fine-tune moderation models on their own data. The company plans to expand its team and extend its moderation technology to cover video and audio content.
Key takeaways:
- Karine Mellata and Michael Lin, former Apple engineers, co-founded Intrinsic, a startup that aims to prevent abusive behavior on online platforms.
- Intrinsic recently raised $3.1 million in a seed round from Urban Innovation Fund, Y Combinator, 645 Ventures and Okta.
- The platform is designed to moderate both user- and AI-generated content, enabling customers to detect and take action on content that violates their policies.
- Intrinsic's near-term plans include expanding its team and extending its moderation tech to cover not only text and images but video and audio.