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Yahoo Is Still Here—and It Has Big Plans for AI

Mar 21, 2025 - wired.com
In September 2021, Jim Lanzone became CEO of Yahoo, a company with a history of missed opportunities and declining relevance. Under its new private-equity owner, Apollo Global Management, Lanzone focused on revitalizing Yahoo by shedding unprofitable units and making strategic acquisitions, such as the AI-powered news aggregator Artifact. He aimed to leverage Yahoo's existing strengths in news, finance, and sports, while integrating AI technologies to enhance user experience. Despite skepticism about Yahoo's potential, Lanzone has reportedly boosted profits and audience size, positioning the company for a possible future sale or IPO.

Lanzone's strategy involves returning Yahoo to its roots as a comprehensive internet portal, while modernizing its offerings with AI-driven features. He has brought in new talent and formed partnerships to expand Yahoo's reach and relevance. Although the company remains private, Lanzone's efforts have reportedly made Yahoo one of Apollo's quickest turnarounds. While the future remains uncertain, with possibilities including a sale, IPO, or continued private ownership, Lanzone is focused on building Yahoo's capabilities and restoring its brand appeal.

Key takeaways:

  • Jim Lanzone took over as CEO of Yahoo in September 2021, aiming to revitalize the company by focusing on its strengths and shedding underperforming units.
  • Lanzone has made strategic acquisitions, such as the AI-powered news aggregator Artifact, to enhance Yahoo's offerings and integrate AI technology into its services.
  • Yahoo continues to perform well in key areas, ranking highly in news, finance, and sports, and has a significant user base, despite its past missed opportunities.
  • Lanzone is focused on building Yahoo's brand and services, with potential outcomes including an IPO, acquisition, or remaining private, but no immediate plans have been announced.
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