Despite the industry's focus on data, technology, and influencer marketing, Havas has continued to invest in creative acquisitions. The company recently acquired Uncommon Creative Studio in the UK and has plans for expansion in New York and Asia. Bolloré also shared that Havas has seen strong growth in the Asia-Pacific region, attributing it to an "aggressive external growth policy" and recent acquisitions. He remains optimistic about the economic outlook for the rest of the year, predicting strong growth for the advertising industry.
Key takeaways:
- Yannick Bolloré, global CEO of Havas, believes that generative AI will not replace human creativity in advertising, but will instead act as a tool to enhance it.
- He compares the advent of AI to the invention of photography, which did not kill art but instead forced average artists to innovate and find new ways to express their creativity.
- Bolloré is not concerned about the potential job losses due to AI, stating that it will be a case of "survival of the fittest".
- Despite the industry's focus on AI, Havas continues to invest in creative acquisitions, with Bolloré stating that "the future belongs to agencies with the best creatives and best planners".