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YC-backed Finny is using AI to match financial advisors with prospects | TechCrunch

Dec 11, 2024 - techcrunch.com
Finny, a startup founded by Eden Ovadia, Victoria Toli, and Theo Janson, aims to assist financial advisors in finding qualified leads through an AI-driven platform. The platform matches advisors with prospects based on specific search criteria and provides a prioritization score to indicate the likelihood of conversion. Finny also suggests optimal outreach channels, manages follow-ups, and schedules meetings. Since its inception in late 2023 and joining Y Combinator's Summer 2024 batch, Finny has launched an MVP and raised $4.2 million in a seed round. The company has seen a 150% monthly revenue increase and serves over 40 customers, with 250 firms on a waitlist.

Initially targeting independent financial advisors, Finny is now exploring opportunities with larger banks due to a market shift. The startup monetizes through subscription and success fees and plans to use its new funding to expand its engineering team and enhance its product. With a current team of seven, Finny competes with platforms like ZoomInfo, LinkedIn Sales Navigator, and Crunchbase, as well as wealth management services like Farther, Savvy Wealth, and Robinhood.

Key takeaways:

  • Finny is an AI-driven platform designed to help financial advisors find qualified prospects by matching them with clients who meet their search criteria.
  • The startup has raised $4.2 million in a seed round and has seen a 150% monthly revenue increase since its launch, now serving over 40 customers with 250 firms on a waitlist.
  • Finny initially targeted independent financial advisors but is now exploring opportunities with larger banks, indicating a market shift.
  • The company plans to use its new funding to expand its engineering team and enhance its product, competing with platforms like ZoomInfo, LinkedIn Sales Navigator, and Crunchbase.
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