On the business side, Yelp is integrating with Apple Maps to allow users to request quotes from services and is revamping business inboxes with redesigned job cards and AI-powered summaries. The company is leveraging large language models to categorize and analyze review sentiments, even when themes are not explicitly mentioned. Yelp's chief product officer, Craig Saldanha, emphasizes the use of existing review data to provide precise and personal information to consumers. These updates align with Yelp's strategy to enhance its platform using AI, similar to efforts by competitors like Google.
Key takeaways:
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- Yelp is introducing AI-powered review insights that categorize reviews into food quality, service, and ambiance, each with a sentiment score from 1 to 100.
- The app's personalized home feed now includes new content formats such as autoplay user videos, user reviews, trending searches, and popular businesses.
- Yelp's AI-powered assistant now allows service pros to contact users through masked phone numbers for privacy and lets users broadcast project updates to providers.
- For business owners, Yelp is integrating with Apple Maps for quote requests and revamping inboxes with redesigned job cards and AI-powered summaries.