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Yes, Apple is delaying some AI features. But does it really matter?

Mar 22, 2025 - fastcompany.com
Earlier this month, Apple announced a delay in launching new AI-enhanced Siri features, which were expected to include capabilities like understanding personal context, considering on-screen activities, and performing in-app actions. The delay, communicated through a statement to tech blogger John Gruber, sparked significant criticism from the tech community. Many were disappointed that Apple had previously showcased these features as functional, only to reveal now that they were merely animated mockups, leading to accusations of "vaporware."

Despite the backlash, the article argues that the delay is unlikely to impact iPhone sales significantly. While some Wall Street analysts predict a negative effect on sales due to the postponed AI features, the author believes this view overestimates the appeal of AI. The expectation that Apple, a company with a market cap of over $3.2 trillion, would deliver more than just concepts is understandable, but the assumption that the delay will harm sales is seen as misplaced.

Key takeaways:

  • Apple announced a delay in launching AI-enhanced Siri features, causing criticism and speculation about its impact on iPhone sales.
  • The delayed features include Siri's ability to understand personal context, screen activities, and perform in-app actions.
  • The tech community reacted strongly, with accusations of Apple showcasing "vaporware" due to previous demonstrations being animated mockups.
  • There is skepticism about the belief that the delay will significantly impact iPhone sales, as some analysts suggest.
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