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You May See an AI Version of Yourself as an Instagram Post: Here's How to Turn It Off

Jan 07, 2025 - cnet.com
Some Instagram users are encountering AI-generated images of themselves as private posts on their feeds, a result of Meta's experimentation with AI avatars. These images are part of Meta's new AI tools, which generate personalized content based on users' interests and past interactions. A Reddit user, Green_Video_9831, shared an experience where an AI-generated image resembling him appeared in a personalized ad, suggesting Meta used his Instagram history to create the familiar content. Meta's AI-generated content is currently being tested on Facebook and Instagram, with 400 million users already engaging with these tools.

Meta's spokesperson clarified that these AI images are only generated for users who have opted into the "Imagine yourself" feature and accepted its terms. Users can opt out by hiding such posts or turning off suggested AI images. Meta's AI tools, which are being integrated across platforms like Facebook, Instagram, WhatsApp, and Messenger, offer features like chatbots, photo and video enhancements, and task assistance. Despite the rollout, Meta has faced controversy, particularly regarding AI-generated avatars of influencers and characters, leading to a retraction of some plans.

Key takeaways:

  • Meta is experimenting with AI-generated avatars on Instagram, visible only to the user.
  • Users can opt out of seeing AI-generated content by adjusting settings on Instagram posts.
  • Meta's AI tools are being integrated across platforms like Facebook, Instagram, Whatsapp, and Messenger.
  • Meta's AI initiatives have faced controversy, including the use of AI-generated influencer avatars.
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