Your phone buzzes with a news alert. But what if AI wrote it – and it’s not true? | Archie Bland
Feb 04, 2025 - theguardian.com
The article discusses an incident where Apple's artificial intelligence system, used for summarizing news notifications on iPhones, made several significant errors, such as falsely reporting high-profile events and statements. These inaccuracies, which included claims about public figures like Benjamin Netanyahu and Rafael Nadal, were initially unnoticed because the summaries were generated locally on users' phones, with no tracking by Apple. The BBC and other news organizations highlighted these mistakes, leading Apple to pause the service. The article emphasizes the tension between the tech industry's iterative approach to AI development and the journalistic need for accuracy, noting that while AI can be a powerful tool for journalists, it requires careful supervision.
The piece also reflects on Apple's response to the backlash, noting the company's eventual decision to halt the service despite its usual defensiveness. It questions why Apple made its AI usage so discreet and suggests that the company's focus on simplicity might complicate user understanding of new technologies. The article concludes by considering the broader implications of AI in tech, comparing it to past technological shifts where less optimal solutions prevailed due to scale, and noting that Apple has enabled AI by default in its latest software update.
Key takeaways:
The Apple Intelligence AI system made significant errors in news summaries, leading to misinformation being spread to iPhone users.
Apple paused the AI service after media outlets like the BBC highlighted these inaccuracies, showcasing the tension between tech companies and journalism.
There is a debate about the role of AI in journalism, focusing on the need for transparency and the level of supervision required over AI-generated content.
Apple's decision to make its AI use in news summaries invisible raises questions about the balance between simplicity and transparency in new technologies.
