Creators who fail to disclose their use of AI consistently may face penalties such as content removal or suspension from the YouTube Partner Program. The company is also working on a system to compensate artists and rightsholders for AI-generated music. YouTube is using AI in other areas of its business, such as content review and identifying new forms of abuse and threats. The company acknowledges that it will need to evolve its protections and policies as bad actors attempt to circumvent its rules.
Key takeaways:
- YouTube has announced new policies and tools to handle AI-created content on its platform, including the requirement for creators to disclose when they've created altered or synthetic content that appears realistic.
- The company is also developing a feature called Dream Screen that will allow users to create AI-generated video or image backgrounds. All of YouTube’s generative AI products and features will be automatically labeled as altered or synthetic.
- Creators who do not properly disclose their use of AI could face penalties such as content removal, suspension from the YouTube Partner Program, or other penalties. However, YouTube also recently softened its strike policy, allowing creators to wipe out warnings before they turn into strikes.
- YouTube is also introducing the ability for any user to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual. However, not all flagged content will be removed, as the company will make room for parody or satire.