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YouTube cracks down on synthetic media with AI disclosure requirement

Nov 16, 2023 - arstechnica.com
YouTube has announced plans to implement stricter measures on realistic AI-generated content hosted on its platform. The company will require creators to disclose when they have used AI tools to create or alter content that appears realistic. The changes, which will be rolled out over the coming months, are part of YouTube's efforts to address challenges posed by generative AI in content creation, including deepfakes, voice cloning, and disinformation. YouTube will also introduce a new labeling system to inform viewers about the nature of the content they are watching, and penalties for creators who avoid AI-use disclosure.

In addition, YouTube will allow individuals to request the removal of AI-generated content that simulates identifiable individuals, such as deepfakes, through a privacy request process. The company will also introduce a policy for artists or music publishers to request the removal of AI-generated music that mimics an artist's unique singing or rapping voice. However, not all content will be removed, and YouTube will consider factors such as whether the content is parody or satire, or whether it features a public official or well-known individual.

Key takeaways:

  • YouTube is implementing stricter measures on realistic AI-generated content, requiring creators to disclose when they've used AI tools to create or alter content.
  • The platform will introduce a new labeling system to inform viewers about the nature of the content they are watching, especially if it has been altered or is synthetic.
  • Creators who choose not to disclose AI-use may face penalties, including content removal or suspension from the YouTube Partner Program.
  • YouTube will allow individuals to request the removal of AI-generated content that simulates identifiable individuals, including deepfakes, and will also introduce a policy for artists to request the removal of AI-generated music that mimics their unique voice.
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