Google's AI is also being used in other consumer-facing products, including Video Reach and Video View campaigns, which have reportedly delivered increased reach and views at lower costs. Google is also using generative AI to create assets for Search ads and to populate campaigns with text and relevant assets. The company is looking towards a "new era" where AI advancements transform how it sells and places ads.
Key takeaways:
- YouTube is introducing a new advertising package called “Spotlight Moments” that uses Google AI to identify popular videos related to specific cultural moments for targeted advertising.
- Marketing agency GroupM is the first to offer its advertising clients access to Spotlight Moments.
- Google's AI is also powering other consumer-facing products, including Video Reach and Video View campaigns, which have shown to deliver more reach and views at a lower cost.
- Google is using generative AI to create assets for Search ads and integrate ads into its Search Generative Experience, SGE, offering a conversational way to query Google’s search engine.