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YouTube is clamping down on AI-generated clones of superstars

Nov 14, 2023 - musicbusinessworldwide.com
YouTube is developing a system that allows music partners to request the removal of AI-generated content that imitates an artist's unique singing or rapping voice. Initially, this system will be available to labels or distributors representing artists involved in YouTube's AI music experiments, with plans to expand access to other labels and distributors. YouTube has also announced a new policy requiring creators to label AI-generated content when uploading it to the platform. Creators who consistently fail to disclose this information may face penalties, including content removal or suspension from the YouTube Partner Program.

The company is also working on a system for individuals to request the removal of videos featuring synthetic or altered content that simulates an identifiable individual. However, YouTube will not automatically grant all takedown requests, and will evaluate each one based on specific criteria. The platform did not mention if it is developing technology to automatically detect AI-generated content.

Key takeaways:

  • YouTube is developing a system for music partners to request the removal of AI-generated content that mimics an artist's unique singing or rapping voice.
  • YouTube has partnered with Universal Music Group to develop AI music tools and has set up an 'AI Music Incubator' for artists to work with YouTube developers.
  • YouTube will require creators to disclose when they've created altered or synthetic content that is realistic, including using AI tools, and may penalize those who consistently fail to do so.
  • YouTube is also working on a system to allow individuals to request takedowns of videos that feature synthetic or altered content that simulates an identifiable individual, including their face or voice.
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