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YouTube is letting creators opt in to allowing third-party AI training

Dec 17, 2024 - theverge.com
YouTube is introducing a feature that allows creators to opt in to let third-party companies use their videos for AI model training. By default, this setting is off, so creators who do not wish to participate need not take any action. However, those interested can choose specific companies from a list that includes AI21 Labs, Adobe, Amazon, Anthropic, Apple, ByteDance, Cohere, IBM, Meta, Microsoft, Nvidia, OpenAI, Perplexity, Pika Labs, Runway, Stability AI, and xAI. This move is seen as a step towards supporting creators in the AI era and exploring new collaboration opportunities between creators and third-party companies.

Despite this new option, unauthorized scraping of YouTube content remains prohibited. Google continues to use YouTube data to train its AI tools, consistent with the terms agreed upon by creators. The announcement comes amid reports of AI models from major companies being trained on content scraped from YouTube. YouTube plans to roll out the new setting in YouTube Studio shortly, allowing creators to manage their participation in AI training initiatives.

Key takeaways:

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  • YouTube is allowing creators to opt in to let third-party companies use their videos for AI training, with the default setting being off.
  • Creators can choose specific third-party companies from a list, including AI21 Labs, Adobe, Amazon, Anthropic, Apple, and others, or allow all listed companies to train on their videos.
  • Google already uses YouTube data to train its AI tools, consistent with the terms agreed upon by creators.
  • This move is seen as a step towards supporting creators in the AI era and exploring new forms of collaboration between creators and third-party companies.
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