UMG has previously expressed concerns about AI's use in music, particularly regarding artists' work being used to train AI models without proper permission or compensation. YouTube plans to address these issues by potentially implementing a system similar to its Content ID system, which ensures rightsholders are paid for the use of their content. The company also plans to scale its policies around technically manipulated content to prevent misuse of generative AI. More details about the new system for AI music will be shared in the future.
Key takeaways:
- YouTube is launching a program called YouTube’s Music AI Incubator to explore the impact of AI on the music industry and work with artists, songwriters, and producers to make decisions about its use.
- Universal Music Group (UMG) is partnering with YouTube for this program, despite its previous hesitation to embrace AI and concerns about AI using its artists' work without proper compensation.
- YouTube suggests that a system similar to its Content ID system, which ensures rightsholders are paid for the use of their content, may work for AI music.
- YouTube plans to use AI technologies to identify and prevent copyright abuse, misinformation, and spam, and will share more details about its new system for AI music in the future.