The launch of YouTube Create is part of YouTube's broader initiative to integrate generative AI technology onto its platform. This move is seen as an attempt by Alphabet Inc., YouTube's parent company, to keep up with advancements made by rivals like OpenAI and Microsoft in the field of AI. Google recently unveiled Bard, a product that competes with ChatGPT, and has been steadily updated since then, as part of its efforts to stay competitive in the AI race.
Key takeaways:
- YouTube has announced a new tool called YouTube Create, designed to simplify video production for content creators. The app offers a variety of editing tools, stickers, GIFs, and effects, as well as access to YouTube's royalty-free music collection.
- The app was developed with feedback from around 3,000 creators to ensure it meets their needs. Features include background noise removal, automated caption creation, and an export option for the finished video to the creator's YouTube page.
- Currently, YouTube Create is available on a limited basis for Android users in the US, Germany, France, the UK, Indonesia, India, Korea, and Singapore. An iOS version is planned for release next year.
- The launch of YouTube Create is part of YouTube's wider initiative to integrate generative AI technology onto its platform. This is in response to advancements made by rivals like OpenAI and Microsoft, and is part of Alphabet Inc.'s efforts to incorporate generative AI into its goods and services.