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YouTube Shorts to gain a generative AI feature called Dream Screen | TechCrunch

Sep 21, 2023 - techcrunch.com
YouTube has announced a new feature for its Shorts platform, called Dream Screen, which uses AI to generate video or image backgrounds based on user input. Users can type in a description, such as "a panda drinking coffee," and the AI will create the corresponding image. The feature is intended to make content creation more accessible, without the need for a deep understanding of YouTube analytics or a full production studio.

The Shorts platform currently averages over 70 billion daily views, a significant increase from 50 billion in January. YouTube CEO Neal Mohan believes that the integration of AI will further boost these numbers. The Dream Screen feature is expected to be launched early next year.

Key takeaways:

  • YouTube is introducing a new feature to its Shorts platform called Dream Screen, which allows users to create AI-generated video or image backgrounds by typing in what they want to see.
  • The company believes this technology will enable more people to publish on YouTube without needing a deep understanding of YouTube analytics or a full production studio.
  • The Shorts platform is currently averaging over 70 billion daily views, an increase from 50 billion in January, and YouTube expects AI to boost these numbers further.
  • The Dream Screen feature is expected to be launched early next year.
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