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YouTube Studio to give creators a generative AI tool to suggest video topics | TechCrunch

Sep 21, 2023 - techcrunch.com
YouTube is testing a new AI-powered tool in YouTube Studio, named "AI insights for Creators," which suggests video topics to content creators based on what their audiences are already watching. The tool aims to make the brainstorming process easier for creators, using data to generate video ideas and reduce the time-consuming process of developing a video idea.

The feature is currently being tested with select content creators, with over 70% of those surveyed in an initial test stating that the tool helped them with video ideas. The tool is set to launch in YouTube Studio next year.

Key takeaways:

  • YouTube is testing a new AI-powered tool in YouTube Studio that suggests video topics to content creators, called 'AI insights for Creators.'
  • The tool generates ideas based on what audiences are already watching, aiming to make the brainstorming process easier for creators.
  • The feature is currently being tested with select content creators, with over 70% of those surveyed in an initial test stating that 'AI Insights' helped them with video ideas.
  • The 'AI insights for Creators' tool is set to launch in YouTube Studio next year.
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