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YouTube to test a way for creators and celebrities to find AI-generated content using their likeness | TechCrunch

Dec 18, 2024 - techcrunch.com
YouTube is collaborating with the Creative Artists Agency (CAA) to assist celebrities, athletes, and creators in identifying and managing content that uses their AI-generated likeness on the platform. A new tool, set to be tested early next year, will allow these professionals to request the removal of such content. Initially, the tool will be available to prominent celebrity talent, including award-winning actors and top athletes from the NBA and NFL, before being extended to top YouTube creators, creative professionals, and other key partners.

This initiative aligns with YouTube's recent efforts to support creative professionals in the context of rising generative AI technologies. The company has also begun allowing creators and rights holders to indicate if they permit specific third-party AI companies to train models using their content. These steps suggest YouTube is positioning itself as a reliable partner for creative professionals navigating the challenges posed by AI advancements.

Key takeaways:

  • YouTube is partnering with the Creative Artists Agency (CAA) to help celebrities, athletes, and creators manage AI-generated likenesses on the platform.
  • A new tool will be tested early next year, allowing professionals to request the removal of AI-generated likenesses.
  • The tool will initially be available to leading celebrity talent, including award-winning actors and top athletes from the NBA and NFL, before expanding to top YouTube creators and other professionals.
  • YouTube's recent initiatives, including allowing creators to flag AI training permissions, show its commitment to supporting creative professionals amid the rise of generative AI.
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