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YouTube will now let creators opt into third-party AI training | TechCrunch

Dec 16, 2024 - techcrunch.com
YouTube has introduced a new feature allowing creators to control how third-party AI companies use their content for training models. Creators can now opt-in through YouTube Studio to permit specific companies, from a list of 18 including AI21 Labs, Adobe, Amazon, and OpenAI, to train on their videos. Alternatively, they can allow all third-party companies to access their content. This move comes after complaints from creators about unauthorized use of their material by companies like Apple and Nvidia. The default setting will prevent third-party training unless creators explicitly allow it, reinforcing the need for consent.

The new feature does not alter YouTube’s existing Terms of Service, which prohibit unauthorized access to content, and Google will continue to train its AI models under current agreements. YouTube plans to expand this initiative by potentially allowing authorized companies to download videos directly in the future. The platform will notify creators globally about this update via YouTube Studio. Additionally, Google’s DeepMind has announced a new video-generating AI model, Veo 2, aiming to compete with OpenAI’s Sora.

Key takeaways:

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  • YouTube has introduced a new feature allowing creators to choose which third-party AI companies can train on their content, with an initial list of 18 companies.
  • Creators can opt into this feature through YouTube Studio and have the option to allow all third-party companies to train on their data.
  • The default setting for creators will not permit third-party training, emphasizing that any previous unauthorized training was against creators' wishes.
  • YouTube plans to enhance this feature by potentially allowing authorized companies to directly download videos for training in the future.
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