YouTube will soon let viewers use Google Lens to search what they see while watching Shorts | TechCrunch
May 29, 2025 - techcrunch.com
YouTube is integrating Google Lens into YouTube Shorts, allowing viewers to use visual search capabilities while watching Shorts. This feature will enable users to identify and learn more about objects or landmarks within a Short by pausing the video and selecting the "Lens" option. The integration aims to enhance the discovery and search experience for users, setting YouTube apart from competitors like TikTok and Instagram Reels, which do not offer similar functionality. During the beta phase, users will not encounter ads in search results, and the feature will not be available for Shorts with YouTube Shopping affiliate links or paid product promotions.
The rollout of Google Lens in Shorts is part of YouTube's broader strategy to enhance its short-form video platform and compete with TikTok and Instagram Reels. In addition to the Lens integration, YouTube has announced new features for creators, including an improved video editor, AI-generated stickers, content syncing to music beats, and enhanced templates. These updates are designed to help creators produce more engaging content and attract a larger audience to YouTube Shorts.
Key takeaways:
YouTube is integrating Google Lens into YouTube Shorts to enhance visual search capabilities.
Users can use Google Lens to search for information about objects or locations seen in Shorts.
The feature will be available by pausing a Short and selecting the "Lens" option in the top menu.
Lens in Shorts will not display ads during its beta phase and is not available for Shorts with affiliate links or paid promotions.
