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YouTube’s biggest star MrBeast seemed to launch the ‘world’s largest iPhone giveaway’—but it turns out that, like Tom Hanks, he was the face of an AI scam

Oct 04, 2023 - fortune.com
The article discusses the recent misuse of AI technology to create deepfake images and videos of celebrities, including actor Tom Hanks and YouTuber MrBeast, to sell products and scam people. MrBeast, real name Jimmy Donaldson, was depicted in a deepfake video on TikTok promoting an iPhone 15 Pro giveaway, while Tom Hanks' likeness was used in an AI advert for a dental plan. Both celebrities have warned their followers about these scams.

The article also mentions that TikTok has promised to crack down on deepfake content, and has updated its policy to require all deepfake or manipulated images replicating realistic scenarios to be labelled as such. However, concerns are raised about the potential misuse of AI technology, with figures like Microsoft co-founder Bill Gates and JPIMorgan Chase CEO Jamie Dimon expressing worries about the technology falling into the wrong hands.

Key takeaways:

  • AI technology is being used to create deepfake images and videos of celebrities, including Tom Hanks and MrBeast, to promote scams and sell products.
  • MrBeast, real name Jimmy Donaldson, had a deepfake video of him circulating on TikTok, promoting a scam iPhone giveaway.
  • Tom Hanks had his likeness used in an AI advert for a dental plan, which he warned his followers about on Instagram.
  • Despite promises from platforms like TikTok to crack down on deepfakes, the issue is growing, causing concern among celebrities and tech leaders like Bill Gates and Jamie Dimon.
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