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Zoom Video Communications Inc rebrands as AI-first company

Nov 26, 2024 - businessinsider.com
Zoom Video Communications Inc. is rebranding to "Zoom Communications Inc." as part of its shift towards an AI-first approach. The company aims to build AI-centric tools and products that enhance productivity and reduce time spent on less significant tasks. The rebranding is part of a wider trend of companies revising their strategies in response to the AI boom.

Major tech firms, including Amazon, Google, Meta, and Microsoft, are expected to invest around $300 billion in AI-related capital expenditures in 2023. Microsoft recently disclosed a $13 billion equity investment in OpenAI, while Google's CEO revealed that over a quarter of new code at the company is generated by AI. However, not all AI strategies have been successful, with Microsoft's AI product, Copilot, reportedly providing significant value to only a few companies.

Key takeaways:

  • Zoom Video Communications Inc. is rebranding to "Zoom Communications Inc." as it shifts focus to an AI-first approach.
  • Zoom's AI-first approach includes building AI-centric tools and products to increase productivity and efficiency, with features like AI Companion that can summarize meeting tasks and draft email responses.
  • Other major tech companies like Amazon, Google, Meta, and Microsoft are also investing heavily in AI, with an estimated $300 billion in AI-linked capital expenditures expected next year.
  • Despite the AI boom, not all companies have had successful AI strategies, with Microsoft's AI product, Copilot, reportedly providing significant value to only a few companies according to a Gartner survey.
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