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Zoox CTO: Why Self-Driving Cars Are So Hard to Get Right | PYMNTS.com

Mar 21, 2025 - pymnts.com
The journey to autonomous vehicles is challenging and costly, as highlighted by Zoox, Amazon's robotaxi subsidiary. Co-founder and CTO Jesse Levinson acknowledges the complexity of achieving full autonomy, emphasizing that it requires near-perfect reliability. Zoox's approach involves reimagining the car by removing traditional controls like steering wheels and pedals, aiming to differentiate from driver-assistance systems. Despite setbacks, including a recall of 258 vehicles due to braking issues, Zoox continues to test its vehicles in various U.S. cities and plans to launch a paid service in Las Vegas. The vehicle features advanced technology, including a 360-degree view with cameras, LiDAR, and radar, and borrows from aviation for redundancy.

Zoox's journey has been financially demanding, leading to its acquisition by Amazon in 2020 to secure necessary capital. The vehicle design, which resembles a toaster and lacks a front or back, includes innovative features like a 30-channel speaker array and a high-end interior. Levinson notes the difficulty in achieving smooth rides due to the vehicle's ability to perceive numerous objects simultaneously. Despite the challenges, Zoox remains committed to advancing autonomous vehicle technology, leveraging Amazon's resources to continue development and expansion.

Key takeaways:

  • The development of autonomous vehicles is a challenging and costly endeavor, as highlighted by Zoox's experiences and setbacks.
  • Zoox's unique approach involves reimagining the traditional car design by eliminating the steering wheel and pedals, aiming for full autonomy without driver-assistance systems.
  • Zoox's autonomous vehicle incorporates advanced technology, including cameras, LiDAR, radar, and aviation-inspired redundancies, to ensure safety and smooth operation.
  • After facing financial challenges, Zoox was acquired by Amazon in 2020, providing the necessary capital to continue its development of autonomous vehicles.
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