Dreams by Snapchat
Dreams by Snapchat Overview
Snapchat introduces a new AI-powered feature called Dreams, allowing users to create fantastical images and try on new identities. The feature uses Generative AI to create up to eight selfies, with the option to include friends who have also opted in. Initially available in Australia and New Zealand, the feature will be rolled out globally over the next few weeks.
Dreams by Snapchat Highlights
- Users can create up to eight AI-generated selfies with the new Dreams feature.
- Dreams allows users to try on new identities and create fantastical images.
- The feature will be available globally in the coming weeks.
Use Cases
A fashion brand can use the Dreams feature to allow users to try on their new clothing line virtually. The brand can create AI-generated selfies of users wearing their new clothes, giving them a unique and immersive shopping experience.
Increased brand engagement and potentially higher sales as users get to 'try on' clothes virtually.
A beauty influencer can use the Dreams feature to showcase different makeup looks on themselves. They can create up to eight different selfies, each with a different look, and share them with their followers.
Increased engagement with followers and potential growth in follower base due to the unique content.
A company can use the Dreams feature as part of an interactive marketing campaign. They can encourage users to create their own AI-generated selfies using a specific theme related to the company's product or service, and share them on their Snapchat stories.
Increased brand visibility and customer engagement as users interact with the campaign and share their creations.