Spatial

PersonaLive™ Overview

PersonaLive™ is a revolutionary real-time social media segmentation system that allows businesses to predict and influence customer behavior. It segments people and places based on their actual behavior, rather than demographics and surveys alone. This tool leverages an always-on, organic panel of over 200 million consumers to make traditionally qualitative decisions a hard science. It helps businesses define their most profitable customers, find more of them, and react in real-time as new social and visitation patterns emerge.

PersonaLive™ Highlights

• PersonaLive™ provides a unique segmentation of people based on their social, mobile, and web activity, answering the crucial question, "Who are my customers?"
• It offers a segmentation of places, describing the type and velocity of social activity in proximity to a location, answering the question, "What is this area like?"
• PersonaLive™ enables businesses to back their decisions with real-time behavioral science, helping them identify their most profitable customers and react swiftly to emerging social and visitation patterns.