VarosAI

Varos Overview

Varos is a free tool that provides valuable insights into the performance of your digital marketing campaigns across various platforms including TikTok, Facebook, and Google Ads. It allows merchants to upload anonymized marketing data which is then aggregated to show average performance across different categories and ad spend. With Varos, you can easily compare your ad performance to benchmarks of companies similar to yours. One of its unique features includes Shopify Benchmarking, which is exclusive and free. Varos is highly recommended for its ability to provide more relevant benchmarks for ecommerce, helping businesses understand their competitive position.

Varos Highlights

• Provides insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more.
• Allows merchants to upload anonymized marketing data across Meta and Google, aggregating it to show average performance across different categories and ad spend.
• Offers a unique and free Shopify Benchmarking feature, providing data that is otherwise impossible to access.